When it comes to choosing a video production company, today there are so many choices. The range of equipment and talent are as wide as the mighty Mississippi. What kind of video? What style? What gear? What talent? What creative?
What the hell?!!!
As I was looking for inspiration for this blog, I decided to venture out to the cold vastness of the world wide web. Want to know what I found? Nothing. Yeah, nothing. Mostly wedding photographers and “video” people just starting out writing nothing more than endless garble.
As I thought about Visual Media Group’s stance on this subject, it occurred to me that so many times we approach what we do from the wrong point of view. Trying to convince our customers that it’s a good value, easy to get into, easy to do. But, everyone says that. There are so many companies that get into the game for frankly the wrong reasons. They seem to be chasing after some magical dragon that won’t come out of it’s mysterious cave.
So then, why VMG? What makes us that rare group of minstrels that can somehow coach the dragon out of the cave, and get that rare commodity of substance, look and feel? The answer, we simply get it. I know that sounds trite, but it’s true. We understand that it’s the magic in The Camera Eye that makes the difference. Think about it. There are tons and tons of photographers, amateur and professional. They too are looking to capture the elusive dragon. But only a rare few actually can. They get it. It easily comes together for them.
Today, technology has given us tools to pull off what was almost impossible just a few years ago. But they are only tools. Tools that in the right hands can move mountains. Recently, I witnessed this for my own eyes. I stood and watched how these new tools in the hands of a Jedi Master can double the fundraising efforts of a truly deserving charity. It was the perfect storm of imagery, story, emotion, live event finesse and the right audience.
Our dragon has come out of it’s cave, and is tamed in our Camera Eye.
When it comes to creating something that is epic for your audience, hire the group that has the right tools, and builds the project as craftsmen. Then you have pure magic.